“Discover, Part I: The Competitive Market,” From Concept to Consumer: Food Product Development Teacher’s Manual, refer to Concept to Consumer Manual, Lesson 3, page 6. Introduce lesson 3.
. 1. Discussion questions and topics:
· Ask students to name some products that are in competition with each other (children’s cereals, sports drinks, soft drinks, athletic shoes and others).
· Ask students to think of specific ways for how each product attracts customers (stressed are usually a product’s benefits, uniqueness, and appeal to a particular audience).
· Students will brainstorm which products might be in competition with their product. Students are to keep notes.
· Discuss the difference between qualitative and quantitative research: qualitative research is based on data collected through observations, and quantitative research is based on numbers and statistics.
2. Whole group checked and discussed "competition" handout
2. Whole group checked and discussed "competition" handout
3. Review Worksheet #3 from Concept to Consumer Student Worksheets worksheet collection with the class. Assign a group of students to survey a neighborhood supermarket to see if there are other foods similar to, or exactly like, the food product selected by the class. Have them complete Supermarket Safari Worksheet #3. Students will check labels for ingredients, note sizes, and types of containers, and where the product is situated in the store. Summarize and report to class.
Due Friday-9/12/14 *for a grade*
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